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Podemos definir SEO (Search Engine Optimization) como uma série do aprimoramentos no código e pelo conteúdo do um site visando qual ele seja encontrado Ainda mais facilmente e melhor avaliado por algoritmos de mecanismos por busca.

Master the basics of on-page, off-page, and technical SEO and then look for ways not just to compete with the top results, but to differentiate your brand in the SERPs so that you stand out to real people as the best and most relevant resource for their queries.

Learn how adopting modern Advisory Services technologies can drive higher engagement margins, realization rates, and client satisfaction.

This means their page on Neptune ranks number 1 on this search term. The idea behind SEO is that when you optimize your page to become the best result, you can climb those rankings and become one of the first results that people see. Which will get you more clicks and traffic to your site!

Alat ini memungkinkan Anda untuk mengetahui domain yang memberikan link ke website Anda (referring domain), kinerja website di perangkat mobile, hingga analisis halaman website dengan trafik tertinggi. Berikut adalah cara menambahkan website ke Google Search Console:

Link Building: processo de ganhar links de modo a este seu site com este propósito de construir a autoridade do seu site em mecanismos de busca.

Join us as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO.

Mobile First Index: Uma terminologia que significa que o Google rastreia e indexa AS SUAS páginas usando base em sua própria versãeste mobile em vez do sua própria versãeste desktop.

As a digital marketer, knowing how to get website your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. 

There are more than 200 ranking signals that search engines use to sort and rank content, and they all fit under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization.

Terdapat dua jenis kata kunci berdasarkan jumlah kata di dalamnya, yaitu short tail keyword dan long tail keyword. Short tail keyword adalah kata kunci yang terdiri dari satu atau dua kata seperti “membuat blog” dan “membuat website”

Join us live as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results.

While winning a slew of traffic from the SERPs may, at first, sound like a dream come true to any site owner, it will typically only impact basic business goals if this traffic converts into sales or other key actions. For example, an independently-owned doughnut shop in San Francisco might achieve first page rankings in Google for sourdough doughnuts. It might go viral on social media for a funny or unusual marketing campaign and make it into mainstream news. It might receive national or even international traffic from these rankings and efforts, but when its product is only actually available to be purchased by customers in its city, most of this traffic will not convert to sales and may be only nominally supportive of the viability of the company.

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